Last night, we were honoured with a Silver award for ‘Best Visual Identity from the Food and Beverage Sector’ at the 2018 Transform Awards Europe. The awards represent the most innovative, creative and successful brand work in Europe, and we were up against some fantastic entries in the category, so we were thrilled to take home the Silver for our work on the Tavern Snacks visual identity.
When the project began, we were appointed to redesign the packaging for just one of Tavern’s snacks. However our team proposed a more strategic approach to redesigning the whole product range, shifting Tavern Snacks from an outdated, disjointed visual identity to a more focused, confident and adventurous attitude that appeals to a younger, more brand savvy audience.
The new branding was rolled out across the packaging, website, marketing collateral and vehicle livery – creating 42 mobile billboards on Tavern Snacks’ 14 delivery vans that could be seen all over London and the South East.
John West, Sales Director at Tavern Snacks told us they were “delighted with the results of the Tavern Snacks rebranding work, and in particular, the change in perception it brought to our crisps range elevating it to sit alongside trendy, hand-cooked brands.” On hearing the news that we’d be honoured with the Transform Award, John said, “It’s fantastic to see The Chemistry Works being recognised for a great project that helped us to revitalise not only our brand, but also our business.”